Recognizing Excellence,
Inspiring Trust
Celebrating Excellence, Honoring Innovation, and Embracing Progress. Each year our awards ceremony has grown in stature, showcasing the brightest stars in the East Africa region’s business landscape.
Why EABQA Exists
To recognize and honor companies and individuals who go the extra mile for the people of the East African Community (EAC), and to make sure they get the recognition they so richly deserve.
EABQA is devoted to identifying and promoting businesses that exemplify excellent job creation, customer service, peace & security, integrity, equality & inclusiveness and professionalism, among other positive impacts.
Our Goal: To recognize and nurture business excellence through customer service reviews and recommendations, for the benefit of local enterprises and the customers they serve.
A Prosperous East Africa
To be the leading organization in the East African Community (EAC) that recognizes and nurtures leadership, business excellence and brand quality — driving economic development through stakeholder engagement and strategic recommendations.
- A comprehensive, objective independent market research survey
- Consumer and public participation — online and by USSD
- A transparent jury drawn from different professional bodies
- 230+ award categories across 20+ sectors
- An annual Gala Dinner recognizing the best
The Only Independent Brand Recognition Platform in the Region
East Africa Brand Quality Awards (EABQA) was established with the sole purpose of recognizing excellence for companies, businesses, startup enterprises, firms, individuals and leaders for their positive contribution to the region.
EABQA is the only organization in the region to recognize business excellence by conducting a statistically comprehensive and objective independent market research survey, to determine brand reputation, job creation, customer satisfaction and business excellence in relation to the quality of their service, value, professionalism and integrity. It is a true reflection of the marketplace, representing the opinion of consumers and buyers across the East African Community.
This award recognizes the brand that consistently delivers a high level of leadership, products and service to the people of East Africa, day in and day out. The selection process and the announcement of finalists culminate in the East Africa Brand Quality Awards Dinner — an evening that convenes hundreds of the industry’s brightest luminaries to network, toast the winners and celebrate the best companies voted by the people of East Africa.
Nominees may come from any company, firm or startup operating within the East Africa region; individuals working anywhere in the world but originating from the region and having a positive socio-economic impact on it; and any local government delivering services in East Africa.
EABQA Milestones
First Edition — EABQA Is Born
The inaugural East Africa Brand Quality Awards recognised the region’s first Quality Seal of Excellence winners, establishing an independent, research-driven platform for business recognition in East Africa.
Second Edition — Growing the Jury
The programme broadened its independent jury with experts drawn from different professional bodies and expanded the category framework across manufacturing, education, healthcare and financial services.
Third Edition — Regional Reach
Winners from across the East African Community joined the Hall of Fame, and the Gala Dinner grew into one of the region’s most anticipated business evenings.
Fourth Edition — Investors Hub Launched
The Investors Hub was introduced to connect award-winning manufacturers and SMEs with international markets, buyers and funding, in partnership with Alconext, GCPIT, Halal Research Council and Arad Branding.
Fifth Edition — Digital Voting Platform
A fully digital nomination and public voting platform was launched, opening participation to brands and voters across Uganda, Kenya, Tanzania, Rwanda, Burundi, South Sudan, DR Congo, Somalia and Ethiopia.
Sixth Edition — EABQA 2026
The 6th edition of the East Africa Brand Quality Awards. Public voting is live until 10 September 2026, and the Gala Dinner will be hosted in Kampala, Uganda — uniting investors, manufacturers, government and consumers in celebrating East African excellence.
Ready to Be Part of the Story?
Nominate your brand or organisation for the EABQA 2026 Awards and join thousands of businesses celebrating excellence.
Vote Now Nominate a Brand