Registration/Entry

To prepare to submit entries to the 2024/2025 SABQAward, you should Follow these simple steps to ensure that you submit entries that are worthy of receiving a SABQAward.

Request an Entry Kit

To have an entry kit sent to you right away by email.

Determine Who or What You Want to Nominate, and in Which Categories

Decide which individuals, groups, or media (web sites, campaigns, etc.) within your organization that you will nominate/enter, then select the most appropriate categories for those entries. Contact the SABQA office in with your questions about the most appropriate categories, and so on. Register to complete the information request form, or contact us at awards@www.eabrandqualityawards.com

Guide on Entry preparation.

  • SABQA-winning entries are:
    • Well-written. They are terse and succinct. Their tone is modest, even when describing the most impressive accomplishments.
    • Focused on a few accomplishments. If possible, describe in detail just a few accomplishments, instead of listing many accomplishments in brief.
    • Accompanied by supporting information. Provide uploads or links to online news stories, press releases, work samples, video, images, product reviews, or other documents that support the claims made in your entries.
  • SABQA-winning entries are not:
    • Just about “extraordinary” accomplishments. When you read through some of the winning entries you will see that many of them simply are about organizations and people that have performed well.
    • They are not about extraordinary, world-changing or industry-changing accomplishments. Tell your story well, and support your claims, and the judges will score your entries highly.
    • Fluffy and hyperbolic. Avoid flowery language and overblown claims. The judges tend to deduct points for immodesty.

Short Listing

All nominees are formally requested to accept their nomination, nominees are obviously free to accept or decline if they so wish. Those who formally accept are given the opportunity to submit additional supporting information to cement their nomination. There is no obligation to complete and supply such material, we have found that many nominees value this stage, in the process, as much as our research team do. The shortlisted nominees are then forwarded for evaluation to the jury.

Vetting and Judging

Our dedicated Jury team will assess all information presented to them. The team gather information independently from a variety of publicly accessible sources, which are assessed alongside any material supplied by a nominating party or by the nominee themselves. The jury team casts their final judgment, based on various criteria such as including business performance, job creation, longevity, diversification, growth (either sustained or rapid), any significant innovations, feedback from stakeholders. Once the list is generated it is announced and classified into the different categories and rolled out for voting process.

Participate in the Judging Process

The committee of judges is set in two ways:

  1. Many of the judges are invited professionals and are assigned categories by SABQA Awards staff, based on their industry, function, expertise, and experience. These individuals may accept or decline the offer. Those that accept the offer will then be grouped into three groups of five members each. The different groups are based on the nature and category of the competitions.
  2. Apply to be a judge. As a judge you will be able to see the entries submitted by many organizations around the country, and you will develop a better sense of the types of entries that judges score highly. (You will not be allowed to judge entries in categories in which you have submitted entries, however.)

If your application is accepted you will be assigned categories based on your function and experience. As a judge you will be able to judge as few or as many nominations as you like, at your convenience.

Conflict of Interest: In situations where a judge has a conflict of interest in one way or another such a member is expected to relinquish his or her rights of sitting in the vetting process of the companies involved. The chairperson also has all the rights of requesting a member to stand aside if he believes such a situation is existing. Conflict of interest may arise in many forms but where the jury member has a company in the same race, a relative or third party company or business in any category then they are not expected to sit in the committee vetting that category. Thus, this member is expected to declare and recurse themselves of the duties of the vetting panel. Disciplinary Action: If for any reason and evidently discovered that a member participated in a vetting for which beyond reasonable doubt he or she is believed or shows an interest of conflict, such a candidate will be disqualifies expressly.

#SABQAWARDS2025

This award recognizes the brand that consistently delivers a high level of Leadership, Products and Service to the people of Southern Africa, day in day out.

Each year, SABQAwards will recognize the best individuals and companies for their earnest efforts in business and brand quality excellence while keeping the customers’ best interests in mind.